Steps to reproduce the problem

1. 2. 3.THIS IS THE BIG KAHUNA OF WORTHLESS WORDS, the most overused, completely exhausted term in the marketing communications lexicon. I throw up in my mouth a little each time I hear anyone refer to anything as “high quality.” That description isn’t low-hanging fruit--it’s straight up rotting on the ground. If the only thing you can think to say about your product is that it’s “quality,” then you fundamentally do not understand what you’re selling. Do more research. Conduct some interviews with key stakeholders. Use the damn product yourself. Do whatever you have to do to find an angle.

• “Quality. Service. Support.” ← Could literally be the tagline for any company, ever.
• “HR is hard. We get it.” ← Clearly identifies the service being offered, establishes a sympathetic tone and immediately aligns with the audience. Boom.

Problem Description

THIS IS THE BIG KAHUNA OF WORTHLESS WORDS, the most overused, completely exhausted term in the marketing communications lexicon. I throw up in my mouth a little each time I hear anyone refer to anything as “high quality.” That description isn’t low-hanging fruit--it’s straight up rotting on the ground. If the only thing you can think to say about your product is that it’s “quality,” then you fundamentally do not understand what you’re selling. Do more research. Conduct some interviews with key stakeholders. Use the damn product yourself. Do whatever you have to do to find an angle.

• “Quality. Service. Support.” ← Could literally be the tagline for any company, ever.
• “HR is hard. We get it.” ← Clearly identifies the service being offered, establishes a sympathetic tone and immediately aligns with the audience. Boom.

Summary

THIS IS THE BIG KAHUNA OF WORTHLESS WORDS, the most overused, completely exhausted term in the mark!

Additional Data

Category: Developer Tools
Chrome Channel: Stable
Regression: Yes